Yes, that's what engaging ad text and persuasive headlines are for, but there's no substitute for "been there, done that." Positive online reviews can be crucial for establishing credibility and building trust with your customers, not to mention helping your rankings. According to BrightLocal, 94% of those surveyed said that "positive reviews make them more likely to use a business." But why is that? For most people, purchasing is an emotional decision, and they need something to connect with emotionally during the journey.
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